If you were asked what is more important, time or money, does an immediate answer pop in your mind? I think most people would quickly say "time" and I would too without giving it much thought. But then I look at my actual choices in life and I'm not so sure. There is often a disconnect between what I say I prefer and what I actually do - economists call this our revealed preferences. So this is how I end up taking jobs that pay more but require more hours even if the additional money doesn't really change my life…

Some things are naturally enjoyable - think a sunset, seeing the Grand Canyon, a good donut, a child sleeping, trying the last of the expired milk and finding out its still good - the obvious things. Learning about money is likely not one of those things for most of us. So we have to convince ourselves about why we should learn about money because we're not going to want to inherently do it because it is just so much fun. So how do we convince ourselves to spend time learning about money? Here is a fancy equation that helps me:…